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RESEARCH

Studies and whitepapers.

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A Research Study On How American Consumers Value Advanced Emergency Information (AEI) Services

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Over 2,000 consumers were asked about the value they place on the features AEI services can offer. In addition, consumers were asked where they turn to for information during local emergencies. The study was released in early 2022 through the ENVISA organization.

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Deloitte ATSC 3.0 White Paper

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This is a basic tutorial on ATSC 3.0. It covers what is ATSC 3.0 is, how it works, the key benefits, deployment changes, and innovative applications of the technology.

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Pearl TV Host Station Manual

 

Pearl TV’s Host Station Manual is a 163-page detailed technical guide to

building an ATSC 3.0. station. Register to received it on the

Pearl TV website linked below.

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A Research Study on How Age Affects TV News Viewing Habits of Americans

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This survey asked Americans about their attitudes and behaviors regarding local TV news and compared their responses across the four main age categories of the adult US television-viewing audience:


• Generation Z: Age 18-21 (adults only)
• Millennials: Age 22-37
• Generation X: Age 38-53
• (Baby) Boomers: Age 54-72

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​The Convergence of 5G and ATSC 3.0 Opens a New Era of Communications​​
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Transformation of the cellular industry to 5G and the broadcast industry to the new  ATSC 3.0 digital transmission standard is the biggest change in content transmittal since the emergence of the commercial internet… 

 

In this era, the convergence of multiple technologies leads the next wave of digital transformation, opening new choices, expectations, and challenges to clients, providers, and distributors. 

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Uncovering ATSC 3.0 Revenue
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This eBook examines the opportunities offered to broadcasters to enhance the monetization of their spectrum and content through ATSC 3.0, also known as NextGen TV.

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