Shashi Shekhar Vempati Joins the ATSC Business Advisory Council

For five years Vempati was the CEO of Prasar Bharati, India’s public broadcaster and one of the world's largest Broadcasting Corporations. Under his leadership the “Direct to Broadcast” (D2B) a customized Indian adoption of ATSC 3.0  was conceived and advanced. Today, D2B is being tested on a national scale in 19 cities across India. 

Vempati’s appointment aligns with the global adoption of ATSC 3.0 standards, known for revolutionizing next-generation broadcasting by integrating broadband and broadcast technologies. More about Shashi Vempati.